An analysis of marketing and communication activities is a perfect solution for anyone, who wants to manage one's communication consciously, and to measure campaigns' effects. A media report is also a starting point for the strategy's planning, and for a further development of the company or brand.

The media research encompasses a quantitative and qualitative analysis of data coming from media monitoring. We adjust the analysis to your needs. If you want to know if your message reaches a proper target group, to measure the effectiveness of your marketing and communication activities, to find out the exposition of your experts, or to plan your future advertising and PR campaigns – feel free to order a media analysis of the brand.


analysis of thematic context and overtone of publications
identification and characteristics of the contents' key authors
indicating key media and topics
assessment of effects of marketing activities
comparison of campaigns' value
comparison analyses of trend line and versus rivals

Analytical Module
We live in the world flooded with information. The point is to reach for details that are really important.

However, that alone is not enough. Another key factor is the capability of relevant data's benchmaring, in order to make them useful at the brand image management and the process of building market strategy. Owing to the multiplicity of information, an intuitive and clear visualisation of data becomes necessary as it helps at a rapid analysis of the brand's image. You will find all of this in our Analytical Module, which is free of charge to every Client using any media monitoring service of mediaTRUST.

swift identification of trends and changes
easy comparison of trends and changes
dynamically generated interactive charts
graphic summaries of statistics
direct and swift access to source data
possibility of records' saving in various formats (e.g. XLS, JPG, PDF)
intuitive service


share of voice
value of reach (impressions)
value of publications (AVE)
most active sources of publications
most active authors of contents
overtone of publications

Extra services
newsletters, summaries and translations of media materials
email and SMS notifications about new publications
lists of publications, statistical reports
assessment of the effective advertising value equivalent (effective AVE)
Clients about us

We have been collaborating with mediaTRUST forover 4 years and we are extremely satisfied with the press monitoring results, the structure of the media reports we receive on a monthly basis, and with the company’s flexibility in meeting our needs.

Irina Lada
Communication Coordinator for Romania and Bulgaria, Saint-Gobain Poland, Romania, Bulgaria Delegation

We had been searching for the ideal monitoring formula for years. At mediaTRUST, we found the instruments, but most of all the people we needed. Regardless of the situation, we always received the necessary support and solutions, with an obvious preoccupation for the client and for a long-term relation. We did not feel that we were dealing with people who aimed at profit exclusively, but with a team for whom the client service idea is not just a phrase.

Raluca Antonescu
General Manager Antonescu PR & Consulting

Entrusting the media monitoring service to a specialized company is, to a certain extent, like subcontracting one’s hearing, sight or smell. mediaTRUST convinced us by its high level of technology, but most of all by its team’s availability.

Traian Traicu
Head of media relations, BRD Groupe Société Générale

This is the second year we have resorted to mediaTRUST monitoring services for the two international festivals organized by Ion Creangă Theater. The collaboration has been extremely efficient, the reports sent by the monitoring company were precise and of good quality. We are delighted to work with such a professional team, who has constantly tried to meet our needs by offering personalized solutions and wide experience in the sector.

Anca Scurtu
PR Coordinator - Ion Creanga Theater

For an event such as TEDxBucharest, with rich content, an ever-growing need of media coverage and a stable reach to our public, we consider it of utter importance to be able to monitor in real time our communication efforts and adapt our strategies accordingly. mediaTRUST offers us the possibility of doing this and a lot more, providing us with the tools to properly measure our impact in the media and the support to use them efficiently. They are true professionals with a high sense of customer service and openness to new ideas. TEDxBucharest is happy to have a long-standing partnership with mediaTRUST!

Marius Andrici
TEDxBucharest - Communications Manager

As event managers and communication professionals, we rely on the outreach of our media partners and our earned media to promote the work we do for our clients and end consumers. Having the right platform and service to properly monitor all the media channels we use is of tremendous help for us. We consider mediaTRUST to be the leading supplier of media monitoring on our market and are happy to work with such partners.

Andrei Dinu
EVENTHEROES - Managing Partner

In an era of super-communication, Untold festival wants to stay permanently in touch and miss nothing, not even one conversation, and mediaTRUST made this possible. The festival which changed the rules of communication in Romania needed a reliable partner whom it could entrust with one of the hottest topics of 2015.

Adrian Chereji
Marketing and Communication Manager of Untold Festival

mediaTRUST knows everything about the media, just as their slogan says, and we, their partners, learn everything about the image of our projects as reflected in the media. The collaboration between the Romanian Film Promotion Association and mediaTRUST for Gopo Awards Gala illustrated the major media interest in our event. In 2014, according to the monitoring carried out by mediaTRUST, the event benefitted from 2089 mentions, over a 30 days period. mediaTRUST allows us to understand our position in the media, which helps us considerably in the relation with our sponsors, financiers and partners.

Ramona Șărbu
Project Manager Gopo Awards

At McDonald’s, we choose the partners we collaborate with very carefully. Our brand has over 60 years of history worldwide and 20 years of presence on the local market. Therefore, the quality of services is extremely important for us. That is why we chose mediaTRUST as partners. They understand our company’s needs perfectly and constantly provide services beyond expectations.

Ramona Ciocodei – Communication Manager
McDonald’s Romania

mediaTRUST has been our provider of media monitoring services in Romania for 3 years.
We are more than happy with the monitoring services provided.
We and our customers appreciate the timely delivery and the excellent data quality.

Klaus Michler
MD, Munich Media Office, Germany

mediaTRUST is our reliable partner every day. During an event or a campaign, or when we have to measure the results of our work, mediaTRUST provides precise and well-documented information in real time. Moreover, the reports made available are real archives for Princess Margareta of Romania Foundation.

Ioana Petrea
Fundraising Director & Comunication, Princess Margareta of Romania Foundation

We have decided to collaborate with mediaTRUST and we are delighted to have made this choice, given the quality and the promptness of the services provided. The alert service is extremely useful, and the monitoring platform is easy to use, allowing us to perform complex analyses in real time.

Daniela Șerban
Director IR & PR, Bucharest Stock Exchange

Got questions? Contact with us!  +40 21 319 35 52