Media 3600 – build up brand’s popularity!
Monitor the coverage of your brand in all media versus rival brands.
Evaluate its popularity in social media and check the rival brands’ performance.
Compare the results displayed on the interactive benchmark graphs.
Order one of test media monitoring options and use the new analytical module FREE OF CHARGE.
Media 3600 - we measure the effects of marketing communication in all media. We provide You with an advanced analytical tool for marketing strategy planning, systematic work on building up a brand’s popularity and the competitive environment analysis. With the new analytical module, you can freely select a brand that You want to analyse in the aspect of media coverage it generates and also its popularity. Results of the analysis immediately display on the interactive graphs. Below each of the graphs, You can display a drop-down list of source materials, with one click only, to check in real time the most valuable pieces of information for the brand or the information that calls for quick actions. You can use this source also as an inspiration by analysing your market rivals’ activities.
You can personalize layout view of the new
analytical module by choosing light or dark
colour of the skin.
You can also decide what indicators and benchmark lists are the most important for the brand’s media analysis through deactivating or changing order of the analysed subjects. By clicking on a title of a graph or a table, you can drag an object and drop it in a place of Your choice in the results section. The module saves all personal settings.
You can change a selection of the analysed media
any timeframes by clicking the icons of social networks,
portals, television, radio or press.
In a tree of catalogues, You can individually select a brand and its competitive environment from a list of monitored subjects. The analysis timeframe can be set by clicking on a quick dates selection icon and using the options: from last log in, 1 week, 1 month or 1 quarter. You can also set any timeframe in an interactive calendar. Data on the graphs is updated in real time, each time a change is made. Full description of the scope of analysis is being displayed in the upper area of the results section.
Compare indicators, check trends, select media
and brands and easily interpret the data
with the use of interactive graphs.
Now You can quickly evaluate the effects of Your marketing communication by analysing, among others: count of publications, count of interactions, overtone, advertising value equivalent and reach in all the monitored media. You can download each graph in PDF, JPG, PNG or SVG format and use it in Your study. When working on graphs, check the detailed data on the list of publications based on which the visualisation is generated. You can also edit an automatic evaluation of the overtone. The updated evaluation will be saved in media monitoring results on the IMM Platform. Pointing to any element of the graph with the use of cursor will show You the information about numerical and percentage share of the analysed brands. You can also randomly activate and deactivate a selected series of data by clicking on them in a diagram’s legend.
By viewing a detailed drop-down list of results, to be found below a graph from any social media channel, You can directly go to the original post by clicking the “source”. From this level, You can also post Your comment on every public profile. You can sort data on the list of results by clicking a selected heading and also modify a width of a column with description to match Your current needs.