We are a team of over 40 experienced specialists, who know everything about media. Since 1999, we have been searching effectively, analysing and archiving materials released in media. We have already prepared hundreds of analyses of various brands and firms. We have publicised some of them for free – see how we analyse media.
For over a decade, we have been a member of the elite international organization FIBEP (Federation Internationale des Bureaux d'Extraits de Presse) that allies media monitoring companies from all over the world. The mission of mediaTRUST is providing top quality services related to collecting and analysing information publicised in media. For the sake of our Clients' satisfaction, we keep developing our products, reaching for innovative solutions and upgrading the standards of our services. By our activities, we popularise the idea of corporate social responsibility among our stakeholders. Media monitoring is indispensable in the work of marketing and public relations departments. Thanks to us, you will measure the efficiency of your company or brand's communication, and you will gain some knowledge, which will allow you to keep mastering your activities. We do not know any unfeasible orders. We work for international corporations, small firms and institutions, nongovernmental organisations, PR agencies.
How media monitoring can support Your organization?
- Business are goals, effects and clients. Media monitoring will help you get to know better Your business environment and take care of a brand image.
- You will react swiftly to any signs of a potential crisis which will help you protect reputation of Your brand / company.
- You will effectively measure up the results of PR activities and compare Your position towards the competition. Not knowing that, it is easy to be overlooked.
- You will find out what activities and in what context generated the best results and which turned out to be a fiasco.
- Effective business requires catching up with the latest trends. Media monitoring will tell you what trends are significant from Your industry’s point of view so that You could be able to plan effective marketing activities.
- Being one step ahead of the competitors requires absorbing knowledge about their actions – this is what media monitoring will bring you.
- Media monitoring provides You with a comprehensive knowledge!
A graduate of the Academy of Economic Studies from Bucharest, specialty Commerce, he has over 15 years of experience in the media industry from Romania. With extensive expertise in media leadership, negotiation, sales and management, he represented the company, as a speaker, in several business events (eg. Fmcg&Retail Marketing Conference). His areas of interest are projects and sales management, new trends in media monitoring and analysis instruments.
A graduate of the Faculty of Communication and Public Relations within the National School of Political Science and Public Administration (SNSPA), he specialized in sales, having accumulated over 14 years of experience. Fond of sales, media and monitoring, he held several clases within the Faculty of Marketing and Business Communication and coordinated the project "School of Public Relations". He is also the author of several articles from Forbes magazine and of the column “What newspapers say” from the Campaign Magazine. He has been coordinating mediaTRUST sales team since 2013.