mediaTRUST offers both standard analyses, depending on the field of activity, and customer-tailored ones, performed according to customer requests. Analyses can be quantitative, qualitative, and mixed. The main parameters we take into account are: numeric distribution, editorial column space, distribution in terms of publications and types of publications, estimated costs of the publication, a.s.o.

• qualitative analysis - description of articles/broadcasts' contents divided into separate thematic blocks, subtopics and a presentation section, in which we analyse the way the issues have been commented on by particular media and/or journalists;
• quantitative analysis - report on negative, positive and neutral media publications, as well as presentation of the number of publications by a given author, a table of most and least frequently discussed issues, a list of specific media types that most often covered companies' activities in press, radio, TV and/or Internet.