mediaTRUST Romania has rendered available a new parameter - AVE (Advertising Value Equivalent). Currently mediaTRUST provides AVE for publications covered by all types of media: press, radio, television, Internet. The service is free of charge.

Advertising Value Equivalent is one of PR effectiveness measuring techniques which consists of assessing the value of publications by comparing costs of advertising publicity of the same format. The method enables to determine the value of publication expressed in money which, eventually, gives an opportunity to, for example, juxtapose a company’s activities with competitors.

How to add fields that define AVE of materials?

In order to complement the field that contains description of a media piece available on mediaTRUST platform, you have to select the appropriate field in menu More parameters (upper-right part of the Platform, above the materials list).